Month: November 2025

A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a…

Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons in Advertising: Christmas 2025.” This analysis, encompassing top ads from both the UK and US markets, provides actionable insights for senior marketing and…

The transformative potential of AI in customer experience (CX) is undeniable.  While the hype around AI can be overwhelming, its practical applications are already reshaping how businesses interact with their customers.  For marketing leaders, understanding how to effectively leverage AI is no longer optional, but a critical competency for…

Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today launched Sprout AI—the company’s most significant intelligence update—anchored by its new proprietary AI Agent, Trellis. Trellis is the conversational agent that leverages Sprout AI to instantly turn billions of unstructured social data points into actionable…

The rapid adoption of generative AI is transforming the customer experience landscape in profound ways.  We’re moving beyond simply automating tasks and entering a new era where AI-powered interfaces adapt to individual needs, creating seamless and personalized interactions.

In a hyper-connected world, refusing to engage or hiding behind sanitized messaging isn’t caution, it’s capitulation. While you’re carefully polishing your corporate statements, competitors and critics are filling the vacuum with their version of your story, whether you like it or not. The World Economic Forum identifies misinformation as…

Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. To help me…

Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized experiences is nearly universal across the travel industry, the ability to execute at scale remains a significant challenge.

A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready to switch browsers in pursuit of better personalization and control.

A recent behavior report by Gourmet Gift Baskets, analyzing Google Trends search interest from 2020 to 2025, reveals a consistent trend toward earlier holiday shopping. This shift requires senior marketing and CX leaders to implement proactive, data-driven approaches to optimize engagement, manage inventory, and enhance customer satisfaction throughout an…