Month: December 2025

Hear branding advice that shifts focus from “better” to “different.” David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and …

Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We’ll explore why a modern, integration-first approach…

Certification validates Liferay’s AI Management System (AIMS) and its approach to risk, transparency, and responsible innovation

A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research, based on an analysis of Google search volumes for AI marketing-related keywords, provides a valuable lens for senior marketing and CX leaders to…

For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from an ever-expanding MarTech landscape, you’ve meticulously built intricate technology stacks. The goal has always been the same: a unified, intelligent system capable of…

The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise of digital, the shift to mobile, the data explosion, and the demand for accountability. Yet, the current inflection point driven by artificial intelligence…

Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions. 

Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying…

Conductor, the end-to-end enterprise platform for the AI search era, today announced the launch of its official app in ChatGPT, giving enterprises one of the first authoritative ways to understand how their brand is represented, cited, and interpreted in AI-generated answers. Built on Conductor’s new MCP server, the Conductor app…

Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively deploying and managing RMNs to optimize performance and cultivate consumer trust.