Month: March 2026

For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its steady upward climb in boardrooms as definitive proof of our success. And for good reason—it’s a simple, powerful metric. But as any seasoned…

Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt around AI agents, and the window for strategic positioning is narrowing fast. But CMOs should resist the temptation to read these announcements as a…

This new AI agent from Constructor explains product discovery results, suggests next steps, and automates actions — helping retailers create better shopping experiences

As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift necessitates a strategic pivot for CPG leaders, demanding not just better products and smarter innovation, but also faster, data-driven decision-making and a proactive embrace of artificial intelligence (AI). The…

New capability identifies visibility gaps in AI search and automatically implements fixes across website content

Netlify, the platform where agents and developers build together, announced a new way to create software on Netlify. Teams can now start a new project from a prompt at netlify.new using Agent Runners. Choose from a leading coding agent (Claude Code, Codex or Gemini CLI) and get a live…

The promise is intoxicating: “instant users” available 24/7, capable of testing a prototype in minutes rather than weeks, all for a fraction of the cost of recruiting human participants.

This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than strategy, and organizational readiness can keep pace. Four distinct but interconnected tensions are emerging that demand C-level attention right now.

Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve…

What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently say it’s working. Many organizations deploy AI with strong pilots and impressive dashboards but lack a consistent evaluation framework once the system is…