Month: May 2026

Three years into the enterprise AI cycle, productivity gains are no longer enough to satisfy boards. The gap separating the firms building durable advantage from the firms still chasing tool adoption keeps widening, and the McKinsey, Forrester, and HBR research from this week makes the structural reasons for that…

Here’s something worth paying attention to. Most teams are spending real money on AI tools and seeing almost nothing change about how work actually gets done. That’s not a model …

For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed on marketplaces that compete for the same agent attention, and the consumer agent’s selection behavior has now been measured directly. The Brand Visibility…

AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem

Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing workflows, and the strategic decision of which capabilities to build, buy, or outsource. The pattern across eight announcements on May 26, 2026 spans cross-border…

New XR study shows subtitles and captions are now part of how people watch video, but U.S. advertisers still aren’t paying attention

Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy 

For any leader managing a large consumer brand’s digital shelf, the operational reality can feel like a high-stakes game of whack-a-mole played on a global scale. You have thousands of SKUs, dozens of retail partners with ever-changing algorithms, and a finite number of people on your team. The natural,…

Welcome to One Amazing About Conductor. Today we’re talking with Lindsay Hagan, VP of Marketing & Co-Head of Revenue at Conductor and she will be sharing one amazing thing about their Model Context Protocol (MCP) integration with us today.

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…