Month: May 2026

Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are restructuring around them. Gartner’s latest forecast puts global AI spending at $2.59 trillion in 2026, a 47% jump year-over-year, with enterprises still trailing vendors…

Marketing and sales have been focused on the funnel for decades now, with roles and in some cases, entire teams taking actions to move customers through one stage to the next. Now, with agentic commerce in the rise, the traditional multi-step journey of browsing visual catalogs, reading reviews, comparing…

DemandBird, a social media management platform built for B2B marketing teams and social media agencies, today announced its public launch. Founded in 2025 and headquartered in Portland, Oregon, the company is introducing a platform designed around a clear point of view: the future of social media belongs to humans,…

Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a structural shift in how marketing operations, e-commerce visibility, and content quality are being fundamentally rewired. Three distinct forces are converging simultaneously, and each…

Today, we’re going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We’ll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth. To help me discuss this topic, I’d like to…

This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience by Greg Kihlström, AI and MarTech …

Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it is the culmination of a decades-long trend of consistent consumer resistance to inauthenticity, deception, and the degradation of the user experience in favor of corporate efficiency. The rush to…

Yesterday’s wave of announcements shares a single, uncomfortable thesis for marketing leaders: AI is becoming the execution layer, not just a recommendation layer . The gap between vendor promises and practical reality is narrowing faster than most marketing organizations are prepared for, and the decisions Chief Marketing Officers (CMOs)…

The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to integrate generative AI for the sake of generating more. More content, more variations, more assets.

A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The agent interprets the request, narrows the field, and returns a small set of purchase-ready options, and the customer chooses from those. This is measurable. Adobe Analytics recorded generative-AI-referred traffic…