Month: May 2026

Adding Press Ganey Forsta, the trusted standard for healthcare experience, to the Qualtrics XM dataset combines decades of proprietary healthcare data and regulatory systems with the leading XM AI & data platform to supercharge human experience management for all industries.

Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms by Greg Kihlström offers a practical framework for leaders seeking stronger alignment, governance, measurement, and operational maturity

Are you building an organization of marketers using AI tools, or an organization of AI agents managed by marketers? This question usually earns me a few nervous laughs when I …

What if the biggest obstacle to delivering a world-class customer experience isn’t your technology or your strategy, but the very way your teams are structured and enabled to work? Agility …

Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re organized on…

For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning a generation of deeply ingrained assumptions and preparing for a world where “search” is an action, not a destination. This brings us to Answer Engine Optimization (AEO), often called Generative Engine Optimization (GEO).

Yesterday’s announcements concentrate on the layer beneath marketing execution: the data foundations, governance controls, and discovery channels that determine whether AI tooling produces usable output. Two primary press releases dropped on May 15, 2026 — Dataiku’s Cobuild on Snowflake and Mordor Intelligence’s 2026 Customer Data Platform market analysis —…

The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology is a primary source of employee frustration, a drain on productivity, and a significant driver of talent attrition. While we chase the horizon…

Dataiku pairs Snowflake Cortex AI with Dataiku’s agentic builder, helping more customers turn business intent into governed AI agents and workflows on the Snowflake AI Data Cloud 

Yesterday’s announcements show the agentic transition moving from vendor roadmaps into deployed infrastructure, with consequences for marketing organizations that depend on advertising platforms, customer engagement tools, and revenue operations stacks. Six major releases dropped on May 14, 2026, spanning consulting-led enterprise AI deployment, lifecycle automation, sales compensation automation, connected…