A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#670: Embracing Chaos to Get Better Results with Mark DeCarlo
We talk a lot about agility on this show, and today, we’re going to talk about how lessons of agility…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Earning support through strong internal partnerships
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Focusing AI tool usage on strategic goals
The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI).…
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Upcoming Events
PegaWorld 2025
PegaWorld is Pega’s annual conference, featuring product announcements, keynotes from thought leaders, and product…
Online Scrum Master Summit (OSMS)
Scrum Masters, Agile Coaches, and change-makers—this one’s for you! The Online Scrum Master Summit…
Forrester CX Summit North America 2025
At CX Summit 2025, CX, digital, and marketing leaders unite to delve into this…
eTail Boston 2025
eTail is your opportunity to be at the forefront of the retail revolution. How?…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
