My Courses
-
#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas…
-
A collaborative mindset drives successful transformation
Continuous improvement through collaboration is a key aspect of driving successful digital transformation within organizations.
-
#10: One Amazing Thing About Object First with Anthony Cusimano
What if you could have ransomware-proof data storage solutions? If you’ve ever been in the unfortunate situation to need it, you know exactly how important this can be, and if you haven’t, well… consider yourself very fortunate.
-
#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers’ changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.
-
How to maximize first-party data… now
The impending sunsetting of third-party cookies has forced enterprises to pivot and maximize their use of first-party data in order to enhance customer experiences. With the rise of AI and data-driven marketing strategies, businesses must adapt to these changes to stay competitive and relevant in the market.
-
#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how…
-
The role of emotion in the customer experience
One key aspect of customer experience that cannot be overlooked is the role of emotion. In a recent podcast episode of the Delighted Customers Podcast, Phil Nanus, Executive Vice President at Salesforce, shared his insights on the importance of delivering great experiences to customers.
-
New Adobe Workfront Planning Delivers Unified View of Marketing Campaigns
Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Workfront Planning. Part of Adobe Workfront, an industry-leading enterprise work management application, this new offering connects fragmented workflows and data across marketing teams, with actionable insights that allow brands to execute campaigns with greater speed. Marketers have been under increasing pressure to deliver highly personalized customer experiences,…
-
Customer success is customer experience success
Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create positive experiences for their customers in order to retain them and build long-lasting relationships.
-
Earning trust through social connection with consumers
Trust is a crucial aspect of any relationship, whether it be personal or professional. In the podcast interview, Gary David, PhD emphasizes the importance of earning trust through social connection.