My Courses
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#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how…
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The role of emotion in the customer experience
One key aspect of customer experience that cannot be overlooked is the role of emotion. In a recent podcast episode of the Delighted Customers Podcast, Phil Nanus, Executive Vice President at Salesforce, shared his insights on the importance of delivering great experiences to customers.
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New Adobe Workfront Planning Delivers Unified View of Marketing Campaigns
Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Workfront Planning. Part of Adobe Workfront, an industry-leading enterprise work management application, this new offering connects fragmented workflows and data across marketing teams, with actionable insights that allow brands to execute campaigns with greater speed. Marketers have been under increasing pressure to deliver highly personalized customer experiences,…
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Customer success is customer experience success
Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create positive experiences for their customers in order to retain them and build long-lasting relationships.
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Earning trust through social connection with consumers
Trust is a crucial aspect of any relationship, whether it be personal or professional. In the podcast interview, Gary David, PhD emphasizes the importance of earning trust through social connection.
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#569: Building a brand that customers can’t get enough of with Jon Davids
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of Marketing Superpowers: Build a brand so good that getting customers feels like magic and …
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#1: Setting the Foundation with Rachael Mahoney and Paul Foley, Bulk Exchange
Meet your hosts, Paul Foley and Rachael Mahoney, as they introduce “Bulk Exchanges.” Paul and Rachael share their backgrounds, what inspired the show, and their vision for exploring the human stories behind heavy civil construction and technology. Tune in to learn what’s in store as they prepare to bring you the voices and ideas shaping…
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Building consumer trust with greater AI transparency
Artificial intelligence (AI) transparency is a crucial factor in building consumer trust in today’s digital age. The podcast discussion sheds light on the importance of transparency in AI usage of customer data, highlighting how businesses can leverage AI tools effectively to drive success in their marketing efforts. The conversation emphasizes the need for brands to…
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#99: From Helping My Deaf Parents to Revolutionizing Customer Experience with AI
In the episode, Guy Shalom, the CEO of Glassix, shared the personal story behind the company’s inception. Glassix began as a solution to a personal challenge: both of his parents have the same disability, which made effective communication challenging.
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Nearly 6/10 Say their Businesses Aren’t Very Successful at Consistently Delivering Positive Customer Experiences, Finds New CX Survey
A new customer experience (CX) and customer interactions survey by Harvard Business Review Analytic Services in association with Tata Communications, revealed some startling insights. While 94% acknowledge it is very important that organisations consistently deliver positive customer interactions for business success, a mere 38% say their organisation is very effective at consistently delivering them.