Author: Agile Brand Guide

AI is working its way through the buyer’s journey. The 2025 holiday season saw a 693% jump in AI-driven traffic from the previous year, as customers are increasingly relying on AI-based chat interfaces to help them in the initial search and discovery process for all manner of things, from…

The integration gives advertisers the ability to match and activate audiences that are independently scored for accuracy 

Jointly deployed AI agents for enterprise finance move clients from fragmented AI pilots to agentic operations that compound and scale

New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS

The biggest change in the company’s history: monday.com rebuilds its platform from the ground up around people and agents working together to get work done.

Yesterday’s wave of press releases tells a story that goes well beyond the usual vendor hype cycle — and CMOs need to read it carefully. The dominant theme is that the architecture of how marketing decisions get made is being restructured. Several distinct shifts are happening simultaneously, and they…

The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI, but to fundamentally reframe its purpose. It requires shifting the starting point of the conversation from the capabilities of the technology to the nuance of human interaction—what Michelle Cooper, Chief Marketing Officer at Nice,…

Founded by the team behind Voi and Klarna, Pit acts as an AI product team as a service — learning how companies work and building the systems that run their operations.

Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We’ll explore the patterns that separate these two…

While confidence in marketing performance is often high, a disconnect frequently exists between perceived success and actual business impact. This gap, termed The Marketer’s Confidence Paradox by Incubeta’s 2026 research, indicates that a significant portion of marketing spend may not be delivering its full value, leading to suboptimal growth…