Author: Agile Brand Guide

For marketing leaders, the PGA TOUR’s approach offers a compelling case study in moving beyond traditional, retrospective satisfaction metrics. It’s a shift from analyzing what went wrong last year to fixing what’s not quite right this very minute. In our conversation with Zach Carlson, Director of Fan Engagement at…

Placing the right advertisement in front of your audience can have a huge impact, yet testing every single ad with your audience before you run a campaign just isn’t always feasible. But what if you could test campaigns with a digital twin, quickly and accurately? Welcome to One Amazing…

Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.

New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand

Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools…

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this race, brand consistency frequently becomes the first, and most significant, casualty.

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement

The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a victory lap for AI progress; it’s a strategic pivot point with some very real, very messy operational consequences. We’re seeing several distinct tensions boil…

We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials. But what if that shiny object was merely the entry point—a Trojan horse designed to bring customers inside the gates for a much…