Author: Greg Kihlström

The following was written by Greg Kihlström for Forbes Agency Council. Y our marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools they need to be successful in creating, managing and measuring content,…

This article was based on a transcript of The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already started doing so. To help me discuss this…

As a marketer, understanding the intricacies of your marketing technology infrastructure is essential to making sure it’s running smoothly and achieving your desired outcomes. Having a strategic roadmap in place will help you ensure that all elements are connected and working together effectively, allowing for greater efficiency, increased ROI…

By Matthew Egol and Greg Kihlstrom . In this final part of the series, we’re going to look at how to best integrate AI and CX in a meaningful way.

By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without its challenges. Now let’s discuss some things to watch out for when introducing AI into your CX strategy.

By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and features utilizing artificial intelligence (AI) based tools, a marriage of AI and customer experience (CX) seems like a perfect pairing. 

This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level. 

This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about how to ensure your customer journey orchestration is built on the premise of customer-centricity.

  This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and …

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the …