Author: Greg Kihlström

I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.

  This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of personalization. The second and third parts will look at content and process measurements. Recent statistics support the need for…

This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success.

  This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least some appreciation for the impact that a great customer experience (CX) can have on both short- and long-term results.…

  This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of different types of platforms. There is much talk about customer data platforms (CDPs) amongst marketers these days. To make…

  This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Companies that understand and embrace this are increasingly approaching…

  This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. This is the third article in a three-part series. In case you missed them, part 1…

One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of…

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences from the brands they buy from, and the race to deliver the most tailored experience is on among a…

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for CMSWire. Read the rest of the article here. Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather…