Author: Greg Kihlström

This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.

The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and responsibilities, create budgets and timelines, track progress, manage risks and issues, and monitor performance measures. When it comes to…

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content,…

  This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, it’s not enough to simply offer a good product or service. It’s also essential to make sure that customers…

A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing guidance on best practices. An effective Project Management Office (PMO) can be a powerful asset to an organization; structuring…

  This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While this includes things like providing relevant messages, offers, products and services, it also includes the way that brands communicate…

In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.

In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target them with relevant messages. But, not all data is created equal. Third-party data has been traditionally used to inform…

  This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI. This is the third of a three-part series…

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below to listen to the episode.  We’re going to talk about the future of CDPs, and how Composable Customer Data…