Pega: Architecting Agentic AI for Measurable Enterprise Outcomes
New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic AI, reveals a clear pattern: success…
Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype
The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously…
Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is…
Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action
Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and…
B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across…
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose…
Artificial Intelligence, Real Growth: How Multi-Agent AI Systems Help Grow a Business Faster and Leaner
“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot…
Is Your Reputation Verifiable? Why Agents May Skip Your Products
Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses…
