When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise

When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise

For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser windows. From generative copy and automated…

Brand Visibility for Agentic Commerce (BVAC)

Brand Visibility for Agentic Commerce: A Diagnostic Framework

Most brands are still optimizing for the wrong reader. The work that earns attention from a human shopper — narrative, design, persuasive merchandising — is largely…

CMSWire: User Experience Design Tips … For the Agentic CX World

CMSWire: User Experience Design Tips … For the Agentic CX World

This article was written by Greg Kihlström for CMSWire. Since User Experience (UX) has been a discipline, the “user” has been synonymous with a human being…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech

The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology…

Expert Mode from The Agile Brand Guide®

Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale

This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers the early days of the web, mobile, or social media. However,…

Redefining Customer Service and Returns for the Agentic Era

Redefining Customer Service and Returns for the Agentic Era

AI is working its way through the buyer’s journey. The 2025 holiday season saw a 693% jump in AI-driven traffic from the previous year, as customers…

Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action…

Confident Nonsense: Drift Happens: When Models Go Stale

Confident Nonsense: Drift Happens: When Models Go Stale

Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a…