The Agile Brand Guide to Generative AI

Latest AI Posts

Expert Mode:  Unlocking the Network Effect of AI in Marketing

Jul 17, 2025 5 min read

The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy; it’s rapidly becoming a tangible…

#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

Jul 10, 2025 23 min read

Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes…

How Marketers Can Use Agentic AI to Improve Marketing Operations

Jul 7, 2025 15 min read

Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can…

Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control

Jun 29, 2025 5 min read

The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content creation. But when lives, money,…

Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal

Jun 27, 2025 5 min read

UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting…

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