Expert Advice for Marketing Leaders on MarTech, AI, & CX
Insights, ideas, and best practices for marketers that utilize artificial intelligence in their marketing.
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design to the market.
To help me discuss this topic, I’d like to welcome Joe Foster, the founder of Reebok and Ben Weiss, the CEO of Syntilay.
If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how most people feel when dealing with today’s contact centers—reactive systems that rely on outdated models of interaction and force customers to jump through hoops just to get basic help.
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies has emerged as a transformative approach that not only boosts efficiency but also preserves the essential human connections that underpin effective customer interactions. By leveraging AI technologies, businesses can better understand customer needs, automate routine interactions, enhance predictive analytics, and ultimately foster more meaningful relationships with their clients.
This article was written by Greg Kihlström for CustomerThink. As a
consultant and advisor to enterprise brands, I have seen firsthand the
transformative potential of natural language interfaces (NLIs) such as
conversational AI and chatbots on the customer experience.
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation.
Miruna Dragomir, CMO at Planable and a respected voice in social media marketing, explains what this means for consumers and the content they engage with daily.
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating AI into their strategies. Discover how to effectively balance AI’s efficiency with human expertise, personalize ethically, and strengthen customer-focused approaches in this rapidly evolving landscape.
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a true partner in strategic thinking—and executives who treat it like a simple efficiency tool are setting themselves up to be left behind.
Organizations are increasingly recognizing the vital role that artificial intelligence (AI) plays in enhancing efficiency and improving customer experiences. The traditional contact center model, characterized by large teams of agents handling every interaction, has become obsolete. With the rise of digital communication and the need for rapid responses, businesses are turning to intelligent virtual agents and AI-driven tools to meet customer demands effectively. This shift not only streamlines operations but also transforms the way customers interact with brands, ensuring that their needs are met promptly and satisfactorily.
Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results.
This article was written by Greg Kihlström for CMSWire. AI tools are
changing how brands engage with customers. They drive more personalized
experiences and improve efficiency across the entire journey.
