Expert Mode from The Agile Brand Guide®

Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control

Jun 29, 2025

The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content creation. But when lives, money, or compliance are on the line,…

Expert Mode from The Agile Brand Guide®

Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal

Jun 27, 2025

UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies…

CMSWire: PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise

CMSWire: PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise

Jun 26, 2025

This recap of PegaWorld 2025 was originally published in CMSWire. From technical debt to guardrails, Pega aimed to show at its conference how to bring agentic…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now

Jun 21, 2025

Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue…

CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity

CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity

Jun 16, 2025

This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create text, images, and…

Expert Mode from The Agile Brand Guide®

Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game

Jun 15, 2025

We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data point available—and yet conversion rates remain stuck in the low single…

Expert Mode from The Agile Brand Guide®

Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door

Jun 13, 2025

When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s a signal that the industry is…

The Agile Brand with Greg Kihlström

#689: Building a culture of agility with Eugenie Lamprecht, Reka

Jun 11, 2025

Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent…


The Agile Brand Guide®
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