Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to…
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature. Early data from Stord’s live 2025 Black Friday Cyber Monday tracker, spanning from Sunday, November 23rd, through Wednesday, November 26th,…
Pre-Black Friday Holiday Shopping: Initial Findings from Salesforce
The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce,…
The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage
The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between…
BNPL’s Billion-Dollar Cyber Monday Surge: A Strategic Imperative for Enterprise CX and Marketing Leaders
Online consumer payments are undergoing a significant transformation. What was once viewed as a niche payment option, Buy Now, Pay Later (BNPL), has rapidly evolved into a core financial tool for millions of Americans. Recent research fro Digital Silk highlights…
Five9: Navigating the 2025 Holiday Season: Inflation, Deals, and the AI Imperative for Retailers
New consumer survey data from Five9, “Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping,” indicates that nearly 20% of consumers have already commenced holiday shopping, with another 31% planning to start well before Black Friday.
