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#13 From Ivy League to Inmate (Part 2): Rashmi Airan’s Journey of Resilience
In this powerful episode of “Worth Knowing,” we explore the remarkable story of Rashmi Airan,…
#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and…
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
How does a B2B brand maintain speed and agility in the area of UX design,…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers…
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#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and…
CMSWire: Are You Ready for Agentic AI Shoppers as Customers?
This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises…
MarTech: Why the future of marketing depends on a smarter MOps function
This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far…
CMSWire: Customer Satisfaction Strategies: Taking Action on Priorities
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to…
#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and…