Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox
Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The ability to generate, translate, and deploy content at a global scale…
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service of creating a perfect reflection of our customer inside the walls…
Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution
Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action…
HireVue: AI in Hiring: The 2026 Imperative for Responsible Talent Acquisition
As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where AI influences every stage of the…
Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their…
Deepdub And Wonderful Partner to Bring Enterprise-Grade Voice Technology to Multilingual AI Agents
Wonderful’s enterprise-grade AI agents will further leverage Deepdub’s proprietary eTTS™ technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets
Expert Mode: De-Risking the Future by Sidestepping the Research Bottleneck
In the time it takes to field a traditional study, a new competitor could emerge, a cultural trend could fizzle, or the entire market sentiment could…
