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Investing in tools for efficiency
Investing in tools for efficiency is a critical aspect of organizational success. In today’s fast-moving…
Effective use of data in the physical retail environment
Data monetization in retail refers to the process of leveraging the data collected by brick…
Approaching headless and composable commerce
Headless and composable commerce is a revolutionary approach to e-commerce that is transforming the way…
Balancing personalized experiences with data privacy considerations
A critically important aspect to consider when implementing personalized marketing is striking the right balance…
Think of AI as a content partner
Content creation has become a crucial aspect of marketing strategies. With the rise of generative…
Product leaders need customer empathy
Product leaders need customer empathy in order to build more customer-centric experiences. This means understanding…
Embracing AI for strategic decision-making
One of the key aspects of moving in the direction of a more autonomous enterprise…
The importance of optimizing and personalizing customer touchpoints
When customers have more options and higher expectations than ever before, optimizing and personalizing customer…
Contextual personalization in physical retail
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to…