Category: News

Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate

BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.

New in-platform AI agent gives marketers everything the Optimove MCP can do, now with full platform context, access to Optimove’s specialized decisioning, insights, and creative agents, and marketer-controlled governance

Veteran people leader joins the executive team to lead talent, leadership development, and culture

Correction labor, use case sprawl, and Gartner’s shift from features to controls point to one constraint on martech buying in 2026: you can only buy what you can specify. Greg Kihlström on pricing verification work and writing acceptance standards.

Martech news for Aug 25, 2026: Talkdesk finds 98% of companies deployed AI in CX and only 5% can measure it. Plus MarketsandMarkets, Rokt, Media in Retail.

Adobe Advertising integrates cross-border measurement capability enabling advertisers to serve campaigns in one country and verify in-person visits in another

KERV.ai, the leader in video analysis, performance, and monetization, today announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and commerce-enabled Connected TV (CTV) advertising technology across LG’s premium streaming inventory in Canada, Europe, Australia, and New Zealand. 

The new Atlassian Marketplace app connects AI usage data and human effort to the exact Jira issue it supported, giving engineering leaders an accurate record of what AI cost and what it delivered.

Talkdesk®, Inc., a leader in Customer Experience Automation (CXA), today released “The State of Agentic Automation in CX” report, revealing that AI adoption has outpaced organizations’ ability to turn AI investments into business results. While 98% of organizations have deployed AI in their customer journey, only 15% combine agentic…