Category: News

Yesterday produced a small set of marketing technology announcements, and they describe one subject from four angles: who controls the layer where AI systems decide what a brand’s customers see. Particular Audience, WSI, 5W, and Vmake Labs each addressed a different surface where that control is moving away from…

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

Originally posted on GregKihlstrom.com: Recent research and insights from HBR, Forrester, and MarketingProfs point at the same problem from different directions, and a product launch from Databricks adds a fourth angle. AI is everywhere in marketing now. Most organizations are aiming it at speed and cost savings, while the…

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

With Constructor, ecommerce companies help shoppers discover the products they’re most likely to buy, while growing engagement, conversions and revenue

Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in industry-leading video and image enhancement models.

With the formal launch, Chaser announces compatibility with generative AI tools, including Anthropic’s Claude, for an entirely new approach to working with AI assistants 

Salesforce has introduced Agentforce Help Agent, a pre-packaged autonomous service agent that the company is pairing with an outcome-based pricing model: if the agent doesn’t resolve a customer issue on its own, the interaction is free. The announcement signals a notable shift in how AI customer service is sold,…

Salesforce’s Nitin Mangtani reframes on-site search as a continuous conversation rather than a one-shot query, turning the dead-end “no results” page into a discovery engine. From PegaWorld, enGen’s Richard Rutkowski walks through what it really means to move agentic AI from slide decks into production inside a highly regulated…

Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives, the day’s announcements reveal three distinct and important signals for Chief Marketing Officers (CMOs) and marketing organizations.