Category: News

Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before Black Friday.

Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.

XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight. 

New native integrations bring Red Sift Radar Lite’s domain analysis into Claude and ChatGPT, as AI cuts the cost of running a phishing campaign by 95%. 

New Salesforce research finds near-universal AI adoption alongside rising frontline turnover, fragmented data, and measurement uncertainty

Enterprise marketing reports 70% AI deployment and 85% missed launch dates. New research from Knak, StackAdapt, Algolia, and Progress Software shows AI capacity landed on drafting while approvals, assembly, and coordination still set the calendar.

Veteran technology leaders from ServiceNow, Google, and SAP join company to scale enterprise sales, expand strategic partnerships, and elevate brand awareness as demand for AI-powered Professional Services Automation solutions accelerates

Freehand’s AI Agents autonomously manage supply-chain spend for Meta, Unilever, Johnson & Johnson, Dunkin’, Pfizer and Cardinal Health  

The San Francisco company unveils proprietary research and a from-scratch model designed to help AI systems cut through synthetic content and manipulated recommendations as purchasing decisions increasingly shift from humans to agents.

WMF – We Make Future closes its record-breaking 2026 edition with more than 75,000 attendees from 90 countries, over 70,000 square meters of exhibition space, nine halls, 90 stages, more than 1,000 speakers, over 800 exhibitors and sponsors, 3,000 startups, SMEs, and open innovation stakeholders, more than 50 international…