Moving beyond productivity, AI is becoming marketing’s operating system. Martech Futurist | June 24, 2026
Recent research signals a pivotal inflection point for marketing organizations: AI is moving beyond merely a productivity tool to become the operating system of marketing itself. But the gap between AI’s promise and its practical deployment is widening, not narrowing. Three structural tensions are emerging that CMOs must confront…
Radial Expands B2B Fulfillment Capabilities Through RetailReady Integration
These enhancements combine fulfillment and compliance expertise to simplify B2B fulfillment and channel expansion for modern brands
Pantheon Survey: 72% of Consumers Mistake Slow Website Performance for an AI Scam
As the rise of AI-generated cloned websites triggers an online trust crisis, 88% of consumers demand businesses do more to prove their authenticity on the web or risk permanent abandonment.
Yesterday’s Marketing Technology & AI News | June 24, 2026
Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline narrative and the operational reality are not the same thing. Nearly every vendor is now using the term “agentic AI,” but the announcements break…
Airship Appoints Laura Zwahlen as Chief Revenue Officer
Go-To-Market and Revenue Operations Veteran to Lead Global Sales and Customer Success Organizations into the Next Phase of Growth
Millennials and Gen Z Embrace AI and Brand + Retailer Deals for Prime Day Amidst Economic Uncertainty
Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales
Contentful Introduces Palmata, Giving Brands Influence Over How AI Represents Their Business
Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions
Verint Advances Agentic Outcome Orchestration With Enhanced Intelligence Across Conversations, Processes and Desktop Activity
Agentic Workforce Intelligence, Desktop Intelligence and Quality Intelligence Capabilities Built on Verint Agent Factory
Verint Expands Platform With Agent Factory to Orchestrate Human and AI Agent Workforces
Verint® announced enhanced capabilities at Engage 2026 helping organizations scale CX Automation: Verint Agent Factory. This AI orchestration environment gives enterprises the ability to build, configure and manage the hybrid workforce of human and AI agents.
AI redefines skills, roles, technology and governance — according to Org.Works and Cordial — with 50% of retail leaders planning to increase marketing headcount
Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace with generative and agentic AI.
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