New Riverbed Global Survey Finds Agentic AI is Reshaping IT: 90% Plan to Pursue Autonomous IT; Yet 77% Require Human Approval
Riverbed Global Survey 2026: The State of Autonomous IT Operations explores the path towards autonomous IT operations and the new capabilities required across visibility, data quality, infrastructure simplicity, governance and human oversight to help enterprises operationalize at scale REDWOOD CITY, Calif. – October 6, 2026 – Riverbed, the leader in AIOps…
Social Video Ads Are Standing Out, But Losing the Brand, New Research From Zappi Finds
Analysis of more than 3,300 social video ads finds the creative tactics that make ads distinctive often differ from those that persuade consumers and strengthen brand connection
YC-backed Oximy Names Former Oracle, Cox, Notion and Twitter Leaders to Advisory Council
Oximy, a Y Combinator-backed platform for AI governance and value measurement, today announced the appointment of Mark Sunday, Greg Morrison, Patti Degnan and Adam Messinger to its Advisory Council.
Yesterday’s MarTech, AI & CX News | October 6, 2026
Martech news for October 5, 2026: InMobi finds 36% of U.S. storefronts ready for AI agent checkout and DoubleVerify adds ChatGPT Ads attribution measurement.
Qualtrics appoints Mike Potter as Chief Technology Officer to power its next wave of AI innovation across Experience Management
Mike Potter has been appointed Chief Technology Officer, where he will lead platform architecture and engineering to power Qualtrics’ next wave of AI innovation across Experience Management
Social Video Ads Are Standing Out, But Losing the Brand, New Research From Zappi Finds
Zappi’s analysis of more than 3,300 social video ads finds the creative tactics that make ads distinctive often differ from those that persuade consumers and strengthen brand connection
Constructor Launches Agentic Checkout, Powered by Stripe—Letting Shoppers Go From Product Discovery to Purchase Within a Single AI Agent Experience
New Agentic Checkout eliminates a key point of friction in AI-powered shopping, helping retailers keep shoppers engaged and reducing distractions on the path to purchase
New Book from Greg Kihlström and Publisher De Gruyter Brill Defines the Operating Model for Marketing in an Agent-Driven Market
MarketingOps 3.0: Building the Hybrid Operating Model for Growth in a Machine-Mediated Market introduces a framework for coordinating marketing, sales, service, and product as a single Commercial System run by humans and AI agents
Yesterday’s MarTech, AI & CX News | October 3, 2026
Martech news Oct. 2, 2026: Constructor reports 900% growth in AI agent customers, Revin expands to 10 more Allstar brands, Nextview joins Claude network.
Radial, Staci Americas and Base Logistics Become Paxon, Creating a Stronger Global Platform for Customers
Radial, Staci Americas and Base Logistics today unite under the Paxon brand, creating a stronger and more connected platform for customers across North America and beyond.
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here:












