Category: News

Coordination consumes 35 to 60 percent of work time in knowledge-intensive organizations. McKinsey, Gartner, Marketing Week, and MarketingProfs on why the handoffs between workflow steps cap the return on marketing AI.

Martech news Sept. 21, 2026: Meta ad prices up 12%, IPinfo maps 2.7M venue IPs, DigiPuush rates 78% of B2B sites weak on AI search, TILT Story adds LionShare.

Brings Promotions and Loyalty to the World’s Leading AI Assistants. Helping brands connect shoppers with promotions, offers, rebates and loyalty experiences through AI-powered discovery.

New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a step nobody measures. A practitioner’s guide to finding it.

Infillion buys Foursquare’s 16B check-ins, Taboola bids for finance ad network Dianomi, Fingerprint maps AI crawlers. Martech and AI news, Sept 18, 2026.

A major evolution of the world’s most trusted time tracker gives agencies, consultancies, and professional services teams the intelligence layer that time tracking alone never provided, catching margin risk, capacity strain, and delivery problems while there is still time to act.

Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17, 2026.

Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3% fewer bot calls.

Lush and Savage X Fenty round out the top three overall as new YouGov research reveals how Americans share positive and negative brand experiences

Invite-only tour stops in Toronto, San Francisco, Los Angeles, Atlanta, and New York will feature marketing leaders from Loblaw Digital, Bell, Turo, Estée Lauder, Morgan Stanley, and Patagonia