Category: News

Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail media.

OpenAI conversion support and AI-powered setup assistant expand CTM’s position as the definitive source of truth for conversions.

New Android-based terminals give NMI partners a faster path to a modern, unified in-person payments experience and processor flexibility

Human sign-off on high-risk AI agent actions fell from 40% to 25% in six months even as fully agentic campaigns began shipping end to end. The July 25 Martech Futurist argues judgment scales by designing oversight, not by adding reviewers, with data from JumpCloud, BCG, Broadsign, and Microsoft.

Martech news July 23-24, 2026: Dstillery adds in-flight agentic optimization for live campaigns, PropellerAds ships an MCP connector, NiCE expands RingCentral.

Yesterday’s martech news, July 23, 2026: HubSpot opened Agent Hub in public beta and dentsu partnered with Adthena as UK ChatGPT ad CPCs swung up to 278%.

From Greg Kihlström’s Martech Futurist blog. Capability is arriving on a purchase order. The capacity to decide what an agent may do, verify what it did, and answer for the result arrives through hiring, training, and organizational design, and it arrives much more slowly. The last three editions worked…

CVEF with Frontier Defense continuously and autonomously eliminates all exploitable traditional and novel vulnerabilities, delivering Vulnerability Elimination at the speed of AI with AI.

Every conversation this week circles the same uncomfortable finding: the constraint on marketing performance is no longer capability. It is the distance between what an organization knows and what it can actually act on. Stephanie Trunzo, Chief Executive Officer at MERGE, argues that artificial intelligence (AI) is not creating…

Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID