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Measuring Brand Impact Through Engagement Metrics
Brand impact is no longer solely defined by traditional metrics such as sales figures or market share. Instead, the capacity…
#616: Synthetic personas in market research with Ali Henriques, Qualtrics
What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?…
AI’s rapid transformation of consumer expectations
In the rapidly evolving landscape of marketing and consumer technology, the advent of artificial intelligence (AI) has become a pivotal…
#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D’Addario & Company
How hard is your B2B e-commerce content working for you?
Customer feedback drives positive impact
Customer feedback is a crucial component in driving positive impact for businesses. In the podcast transcript, the speaker highlights the…
7 Smart Strategies to Secure the Customer Journey
Shopping online has become the norm, and most customers probably don’t even think too much about their data. Unfortunately, the…
LinkedIn alums launch Persana AI, a superapp pioneering the future of sales intelligence, with $2.3M
The sales intelligence market size is projected to grow from $4B in 2024 to more than $10B by 2032* as…
Pega Infinity ‘24 Updates Accelerate Generative AI-based Innovation for the Enterprise
Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced the general availability of…
Acquia Releases New AI Capabilities for Digital Asset Management
Acquia, the leader in open digital experience software, today announced several AI-powered enhancements to the company’s digital asset management solution,…