Category: Research

Radial’s The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI report reveals critical insights into these dynamics.

NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key areas where businesses must innovate to…

A notable generational divide is emerging, presenting both opportunities and challenges for senior marketing and customer experience (CX) leaders. The 2026 Hippo Housepower Report examines these…

A recent AirOps report, The Influence of Retrieval, Fan-out, and Google SERPs on ChatGPT Citations, provides empirical insights into these dynamics, revealing that simply being retrieved…

RetailNext’s 2026 Shopper Sentiment Report, which surveyed 1,053 U.S. consumers in February 2026, underscores a critical shift: price is no longer merely a factor; it is…

Despite significant investment and effort, the perceived quality of customer experience is not improving at the rate practitioners believe. This disconnect signals a fundamental challenge in…

A Harris Poll conducted in February 2026 reveals a complex paradox: Gen Z relies heavily on TikTok for cultural content, yet exhibits growing distrust, content fatigue,…

HYPR’s sixth annual State of Passwordless Identity Assurance report (produced with S&P Global Market Intelligence 451 Research) shows Generative AI (53%) and Agentic AI (45%) have now surpassed…