Category: Research

A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%) and cash bonuses or promotional offers (39%) were the top incentives for switching checking accounts.

To understand this shift, Oxylabs Research, Tech Layoffs Meet Hiring Surge: Inside the 850,000 Job Postings Reshaping American Tech Careers, analyzed approximately 850,000 U.S. tech job postings published between January 2025 and March 2026, revealing critical insights into the skills and platforms employers prioritize.

The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst increasing competitive intensity and shifting buyer behaviors.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.

Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.

Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits, and all implementations have focused on either a function or a business unit, with no publicly known examples of enterprise-wide adoption. 

AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide in AI adoption, usage patterns, and comfort levels. This presents both opportunities and challenges for senior marketing and customer experience (CX) leaders, requiring…

Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges, critical performance indicators, and the strategic importance of robust logistics partnerships.