Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance gap”: women increasingly feel unseen by…
Adapting to the AI-Driven Local Search Landscape: Strategic Imperatives for Enterprise CX Leaders
The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant…
The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace…
Beyond Arbitrage: Forging Strategic Partnerships with Next-Gen Global Capability Centers (GCCs)
This report by Nasscom, Oliver Wyman, and R Systems, Forging Ahead: Strategic Partnerships Between Global Capability Centers and Service Providers, outlines this shift and provides a…
Smarter Sorting: The “Product Truth” Imperative: Navigating AI Shopping Systems in Agentic Commerce
The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy, Completeness, and Regulatory Reliability (2025), exposes…
IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less…
Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency…
Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs
Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has not merely evolved; it has migrated…
