Category: Research

State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and public policy. For senior marketing and CX leaders, understanding these dynamics is critical for developing relevant products, services, and engagement strategies that resonate…

WiseStamp’s report, In the Eyes of the Customer: What Eye-Tracking Heat Maps Reveal About Attention, Trust, and Brand Impact in Email Signatures, examines how senior marketing and CX leaders can leverage these insights to elevate their organization’s digital communication strategy.

Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI responses directly cite a brand, with a 0% citation rate observed during early awareness and consideration stages.

The PYMNTS Intelligence report, The Pay Later Ecosystem Report: Consumers Will Let AI Recommend Pay Later, But They Want Control, explores key findings from a survey of 2,034 U.S. adult consumers conducted in April 2026. It highlights the generational differences in AI adoption and outlines the critical parameters enterprises…

The State of AI Risk Management in 2026, a report by Heimdal, based on a survey of 1,000 IT professionals across the United Kingdom and the United States, reveals a significant disconnect between executive confidence and the operational realities faced by security practitioners. This gap highlights urgent priorities for…

According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and CX leaders must understand this evolving landscape to build trust, foster loyalty, and drive measurable outcomes in an AI-powered commerce environment.

While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a survey of over 2,000 B2B marketing leaders across seven global markets, indicate that current AI adoption often leads to fragmented efforts, increased manual…

CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and…

The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function as an enterprise content hub, managing diverse content across numerous digital channels and supporting complex, cross-functional teams. This shift, driven by expanded digital touchpoints and the rise of artificial…

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)