Category: Research

According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of those leveraging creative AI report accelerated business or audience growth. This finding signals a critical juncture for enterprise marketing and CX leaders: creative AI is not merely a tool…

The Accelerating Impact of AI on Campus and Branch Networks, new research from Cisco and Foundry reveals a critical challenge: a widening gap between AI ambition and current network readiness. Despite acknowledging the need for modernization, even aggressive AI adopters report that their campus and branch networks are not…

Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships. The traditional model, focused on cost containment and capacity augmentation, is no longer sufficient. Senior CX leaders are now tasked with transforming outsourcing…

The Liveops 2026 Resolution Gap Report reveals that despite the perceived speed of AI-powered CX, customers prioritize comprehensive issue resolution and seamless human escalation over mere interaction velocity.

New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic AI, reveals a clear pattern: success is not determined by technology alone. Instead, it hinges on how organizations redesign their operations around AI. While AI adoption is high, maturity…

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…

According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising to $161 and daily video consumption exceeding 5 hours.

While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial time to manual data analysis and struggling to translate metrics into actionable insights.

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework for enterprises seeking to establish long-term stability and competitive advantage in this dynamic landscape. This article translates these core findings into actionable strategies…