Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about a critical, yet often overlooked, aspect of brand agility: the digital experience we provide to our third-party partners. From marketing agencies to technology vendors, these relationships are essential, but the very processes meant to…

While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a…

We’ll explore the challenge of turning fragmented customer data from online browsing, email clicks, and even in-store visits into a cohesive strategy that drives precision-targeted campaigns, creates loyal customers, and, most importantly, delivers measurable ROI in a complex, multi-channel world.…

Today, we’re going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and revenue growth. To help me discuss this topic, I’d like to welcome Chang…

And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark.…

Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale…

Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll…

Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships…

Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are…

Today, we’re going to talk about design systems. But probably not in the way you’re used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring…

Today, we’re going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I’d like to…

In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability …