an artist s illustration of artificial intelligence ai this image visualises the streams of data that large language models produce it was created by tim west as part of the visualisin

Embracing AI as a Marketer

This article was based on the interview with Michelle Boockoff-Bajdek from Skillsoft by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Marketers need to embrace artificial intelligence (AI) in order to thrive and maintain a competitive edge in today’s ever-evolving landscape of work. With AI permeating our daily routines and technology becoming an integral part of every industry and function, it is imperative for marketers to be comfortable and fluent in technology like generative AI to support their organization’s marketing strategy, development, and execution.

AI has the potential to revolutionize marketing by enabling marketers to harness data and insights in ways that were previously unimaginable. By understanding and leveraging the power of AI, marketers can propel their companies towards success, keeping them relevant and at the forefront of their respective industries.

One of the key reasons why marketers need to embrace AI is its ability to enhance customer experiences. AI-powered tools and technologies can analyze vast amounts of customer data to gain insights into their preferences, behaviors, and needs. This enables marketers to create personalized and targeted marketing campaigns that resonate with their audience, leading to higher engagement, conversion rates, and customer satisfaction.

AI can also automate repetitive and time-consuming tasks, freeing up marketers’ time to focus on strategic initiatives. For example, AI-powered chatbots can handle customer inquiries and provide real-time support, improving customer service and reducing response times. Similarly, AI can automate data analysis, allowing marketers to quickly identify trends and patterns, make data-driven decisions, and optimize their marketing efforts.

Reskilling and upskilling play a crucial role in marketers’ ability to embrace AI. As AI technology continues to advance, marketers need to continuously update their skills and knowledge to effectively leverage these tools. This may involve learning how to use AI-powered analytics platforms, understanding the ethical implications of AI, and staying updated on the latest AI trends and developments.

Companies can support marketers in their AI journey by providing training and development opportunities, partnering with AI technology providers, and fostering a culture of innovation and experimentation. By investing in their marketers’ AI skills, organizations can unlock the full potential of AI and drive marketing success.

Marketers need to embrace AI to stay competitive in today’s digital age. AI has the potential to revolutionize marketing by enhancing customer experiences, automating tasks, and enabling data-driven decision-making. By being comfortable and fluent in technology like generative AI, marketers can unlock new opportunities and drive their organizations towards success. Reskilling and upskilling are crucial in this journey, and organizations should invest in their marketers’ AI skills to fully leverage the power of AI in marketing.

The Agile Brand Guide to Generative AI by Greg Kihlström