A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Landing pages need to do a lot—and quickly. So how do you create a landing page that looks good, educates…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
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