A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
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