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#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking action to make your business run smoother? Welcome to One Amazing About Zeta Global. Today we’re talking with Roman Gun, Vice President, Product at Zeta Global and he will be sharing one amazing thing about Athena by Zeta with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
GenLayer
GenLayer is a blockchain protocol positioned as an “AI-native trust layer” and “synthetic jurisdiction,”…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Partner Relationship Management (PRM) System
Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the New Marketing Frontier: Key Imperatives for Brand Growth in 2026
The “Signals From The Stage” report from the 2025 ANA Masters of Marketing Conference provides a critical roadmap for senior…
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Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company…
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These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B…
