Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
An alternate definition of priority
Let’s face it, knowing that something is strategically important, timely, or impactful matters, but it’s not the whole picture. If…
