Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
Today, we’re going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the New Marketing Frontier: Key Imperatives for Brand Growth in 2026
The “Signals From The Stage” report from the 2025 ANA Masters of Marketing Conference provides a critical roadmap for senior…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints…
Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
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More Articles on MarTech, AI, & Customer Experience
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now…
