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#54: One Amazing Thing About Aurasell with Jason Eubanks
Let’s face it: tool sprawl is real. What if you could simplify how you and your team prospect, sell, manage, and operate using a unified data model? Welcome to One Amazing About Aurasell. Today we’re talking with Jason Eubanks, Co-Founder and CEO at Aurasell and he will be sharing one amazing thing about their platform with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Latest Research
The more recent insights, trends, and stats to guide your work
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States…
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CMSWire: What Prime Day 2025 Reveals About Shipping, Returns and Customer Expectations
This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales…
