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#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving from a short-term influencer to a long-term brand builder, and what opportunities and challenges this presents for established brands that are trying to earn and keep their audience’s attention. To help me discuss this topic, I’d like to welcome, Andrew Perlman, Co-Founder and CEO at Recurrent.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Agentic Commerce Protocol (ACP)
The Agentic Commerce Protocol (ACP) is an open, Apache-2.0–licensed standard co-developed and maintained by…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
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