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#797: Vitam CMO Lisa Avvocato on AI’s Growing Role from Search to Transaction
Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It’s a topic filled with both existential threats and massive opportunities. To help me discuss this topic, I’d like to welcome…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
B2C (Business to Consumer) Marketing
Business to Consumer (B2C) marketing refers to the strategies and activities a business uses…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
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The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…
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We are on the cusp of an era where our carefully crafted brand messages, sophisticated…
Expert Mode: AI’s Role in De-Risking the Enterprise and Unlocking True Agility
In the modern enterprise, “agility” is a term that has been discussed to the point…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
