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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I’d like to welcome, Bill Staikos, Founder at Be Customer Led.
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Most popular terms
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Latest Research
The more recent insights, trends, and stats to guide your work
Ad Relevance and Personalization: Bridging the Consumer Expectation Gap
While consumers generally prefer tailored experiences, they also express significant concerns regarding invasiveness. The MX8 Labs report, “Getting Personal: What…
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