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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting the entire creative supply chain and redefining the role of human judgment in a world of content abundance. To help me discuss this topic, I’d like to welcome Hannah Elsakr, VP of New GenAI Business Ventures at Adobe.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Latest Research
The more recent insights, trends, and stats to guide your work
HumanX and Crunchbase: The AI Investment Surge and its Strategic Implications
According to the HumanX + Crunchbase 2025 AI Funding Report, AI companies collectively pulled in $211 billion, capturing half of…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are…
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does…
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption:…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
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