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#58: One Amazing Thing About Colors in Projects with Dan Mircea Suciu
Learning Agile principles and approaches can transform teams, but sometimes learning the concepts in practice can take time. What if there was a different approach to teaching Agile approaches that was interactive, dynamic, and fun? Welcome to One Amazing About Colors in Projects. Today we’re talking with…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Agentic AI is the new default, but CMOs should read past the press releases before reallocating budgets. The convergence of announcements from…
The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action,…
The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Perishable Management: Boosting Profit and Reducing Waste in Retail Operations
Displaying and Discounting Perishables: Impact on Retail Profits and Waste. Management Science, a recent study by Atan, Honhon, and Pan…
More Industry News
Articles on MarTech, AI, & Customer Experience
CustomerThink: Beyond the Dip: Forrester’s Total Experience Score Aims to Reshape Brand Loyalty Amid Declining CX
Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…
Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are…
Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in…
Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch…