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#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
Today, we’re going to talk about the growing trust deficit in enterprise AI. While we’re all chasing the speed and convenience automation promises, many leaders are realizing that fast answers are useless—and even dangerous—if you can’t verify or defend the logic behind them. We’ll explore how to move beyond ‘black-box’ systems to build an AI strategy grounded in transparency, credibility, and true, defensible decision-making. To help me discuss this topic, I’d like to welcome, Chris Willis, Chief Design Officer & Futurist at Domo.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Latest Research
The more recent insights, trends, and stats to guide your work
Animoto: Balancing AI Innovation and Human Authenticity in Enterprise Video: Insights for 2026
While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt…
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype,…
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
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