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#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I’d like to welcome, Sharon Argov, CMO at AI21 Labs.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Cumulative Distribution Functions (CDFs)
A cumulative distribution function (CDF) describes the probability that a random variable takes a…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Customer Retention Rate (CRR)
Customer Retention Rate (CRR) is a key performance metric that measures the percentage of…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Latest Research
The more recent insights, trends, and stats to guide your work
Ad Relevance and Personalization: Bridging the Consumer Expectation Gap
While consumers generally prefer tailored experiences, they also express significant concerns regarding invasiveness. The MX8 Labs report, “Getting Personal: What…
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