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#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
Today, we’re going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn’t satisfaction or delight, but simply how easy you are to do business with. We’ll explore why reducing customer effort is a critical competitive advantage and how enterprise brands can identify and eliminate the points of friction that drive customers away. To help me discuss this topic, I’d like to welcome, David Avrin, CX Keynote Speaker and Author at Ridiculously Easy International, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Employee Voice: The New Standard for Brand Credibility and Customer Trust
Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
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The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.
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