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#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We’ll explore the patterns that separate…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe…
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Latest Research
The more recent insights, trends, and stats to guide your work
The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical…
More Industry News
Articles on MarTech, AI, & Customer Experience
Disruption Without Publicity Isn’t Bold—It’s Brand Suicide
Innovation without visibility is invisible. That’s the harsh reality killing breakthrough companies across all industries. While brilliant brands focus on…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Enterprise AI Strategy Needs to Be More Boring
The hype surrounding generative AI is immense, promising a revolution on par with the internet…
Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a…
Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller…
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…