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#854: PGA TOUR’s Zach Carlson on creating an amazing fan experience
Following the recent Qualtrics X4 Summit in Seattle, we’re going to talk about what it takes to engineer a world-class fan experience. We’ll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and how they use real-time data not just…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine…
The CMOs who will win this race are building data infrastructure, rethinking how they earn (not buy) attention, and putting governance frameworks around agentic AI…
Yesterday’s announcements signal a convergence of three structural disruptions that CMOs can no longer treat as future-state planning items. They are happening now, and they…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Latest Research
The more recent insights, trends, and stats to guide your work
Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs
Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has…
More Industry News
Articles on MarTech, AI, & Customer Experience
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…
Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise.…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel…
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…