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#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
Today, we’re going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it’s a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience. To help me discuss this topic, I’d like to welcome Ariel Shulman, Chief Product Officer at Bright Data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Latest Research
The more recent insights, trends, and stats to guide your work
Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value
The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The agentic era is not approaching – it has arrived, and the organizations that will win are those that move from experimentation to governance. Shopify’s…
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The volume of AI announcements is accelerating, but the gap between…
Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding of…
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This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in…
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