Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become true architects of change—driving cross-functional growth, owning the P&L impact of their investments, and steering the organization through continuous transformation. To help me discuss this topic, I’d like to welcome, Ed See, Chief Growth Officer at Zeta Global.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Latest Research
The more recent insights, trends, and stats to guide your work
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless,…
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…