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#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
B2C (Business to Consumer) Marketing
Business to Consumer (B2C) marketing refers to the strategies and activities a business uses…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Latest Research
The more recent insights, trends, and stats to guide your work
AI’s Shifting Role in CX: Prioritizing Quality, Empathy, and Transparency Beyond Speed
The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality,…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The shift from AI experimentation to operational necessity is forcing uncomfortable choices about which tools actually matter versus which represent vendor hype. Three dominant themes…
Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic…
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
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These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B…
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