Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Voice of the Customer (VoC)
The Voice of the Customer (VoC) refers to the collection and analysis of feedback…
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Expert Mode
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When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
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More Articles on MarTech, AI, & Customer Experience
Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future…
