A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Latest Shows

#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester
The Agile Brand with Greg Kihlström

#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester

We are here at Forrester CX Summit 2025 in Nashville, TN and hearing all about the latest insights and ideas…

#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
The Agile Brand with Greg Kihlström

#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch

#142 Leadership Blind Spots and How to Avoid Them
Delighted Customers with Mark Slatin

#142 Leadership Blind Spots and How to Avoid Them

#14: From Fear to Financial Freedom- Five Steps To Learn How to Leverage Real Estate Investing
Worth Knowing with Bonnie Habyan

#14: From Fear to Financial Freedom- Five Steps To Learn How to Leverage Real Estate Investing

#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
The Agile Brand with Greg Kihlström

#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Generative AI

Total Cost of Ownership (TCO)

Line of Business (LOB)

Emotional Selling Proposition (ESP)

Customer Satisfaction Score (CSAT)

Multi-touch Attribution (MTA)

Significance (σ or Sigma)

Industry News

Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience

Jun 26, 2025

Topsort Powers OBI’s Next-Generation Retail Media Platform with AI-Powered Ad Server

Jun 25, 2025

Wunderkind Launches “Build”: A Flexible, Developer-Ready Framework for Performance Marketing Integration

Jun 25, 2025

Sitecore Surges as Global Brands Simplify Customer Engagement and Drive Results 

Jun 25, 2025

Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged

Jun 24, 2025
The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Amazon | See all our shows

Expert Mode

Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode from The Agile Brand Guide®
Expert Mode

Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5

The holiday season may feel like it ends with a bang on December 25, but…

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Agile MarketingEmployee ExperienceExpert Mode

Expert Mode: Building Agility Into the DNA of an AI Startup

In the era of AI-driven transformation, every company wants to be agile. But few manage…

Expert Mode from The Agile Brand Guide®
Customer Journey OrchestrationExpert Mode

Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy

At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…

Expert Mode from The Agile Brand Guide®
Artificial IntelligenceExpert Mode

Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control

The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…

More Industry News

Salesforce Ends the Era of ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Jun 11, 2025

Bread Financial Study Finds 7 in 10 of People Believe AI Will Play a Big Role in Financial Services in the Next 10 Years 

Jun 10, 2025

LearnUpon Research Reveals Organizations Are Betting Big on Customer Education

Jun 10, 2025

Adeptia Introduces AI-Driven Intelligent Document Processing, AIDP, Ensuring Highly Accurate Data Extraction and Seamless Data Integration for the Enterprise

Jun 10, 2025

New Book Launch: The Agile Brand Guide®: E-Commerce Offers Practical Strategies from Leading Industry Experts

Jun 10, 2025

Smartphones now power 64% of global web traffic, marking a new all-time high

Jun 9, 2025

Technical Debt Stifling Path to AI Adoption for Global Enterprises, Says Research

Jun 3, 2025

Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today

Jun 3, 2025

Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into “Superhumans”

Jun 3, 2025

New Pega Infinity Agentic AI Features Elevate Enterprise App Development from  Concept to Completion

Jun 3, 2025

Research finds AI, modern UX and intuitive design are key to making marketers happier when using technology (Storyblok)

Jun 2, 2025
The Agile Brand Guide E-commerce
The Agile Brand Guide: E-commerce is now available in print and digital formats. Featuring contributions from some of the world's top e-commerce thought leaders.

Upcoming Events

The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

View all books

CMSWire: PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise
Artificial Intelligence

CMSWire: PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise

Jun 26, 20252 min read

This recap of PegaWorld 2025 was originally published in CMSWire. From technical debt to guardrails, Pega aimed to show at…

CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
Customer ExperienceEcommerce

CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)

Jun 22, 20252 min read
person holding pen pointing at graph
Marketing Measurement

Multi-Touch Attribution vs. Media Mix Modeling: What Brands Need to Know

Jun 21, 202515 min read
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
Artificial IntelligenceDigital Strategy

CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity

Jun 16, 20252 min read
Compliance by Design in a Highly Regulated Environment
AccessibilityDigital Strategy

Compliance by Design in a Highly Regulated Environment

Jun 12, 20254 min read
The Agile Brand Guide
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