A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Intentionally investing in your personal brand
The concept of personal branding has evolved from a mere marketing strategy to a fundamental aspect of professional development and…
