A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
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More Articles on MarTech, AI, & Customer Experience
Cultivating curiosity for greater self-reliance
Faced with rapid change and heightened competition, the concept of self-reliance has never been more pertinent. The ability to depend…
