A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#648: Breaking down silos between paid and organic search with Matt Shenton, Croud
Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
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