A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
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