A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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How AI enhances targeted marketing strategies
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