A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
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