A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Target Audience
A target audience is a group of individuals that a business intends to reach…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
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More Articles on MarTech, AI, & Customer Experience
How AI enhances targeted marketing strategies
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming how brands connect with consumers.…
