A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#26: One Amazing Thing About Persado with Lisa Spira
Welcome to One Amazing About Persado. Today we’re talking with Lisa Spira, Vice President, Content Intelligence at Persado and she…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
2nd party data
your brand, and first party data, in that you have the capability of using…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI optimism enhances workplace capabilities
In an era defined by rapid technological advancement, the integration of artificial intelligence (AI) into the workplace has emerged as…
