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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Partner Relationship Management (PRM) System
Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Latest Research
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Balancing Business Growth with Brand Identity
The challenge of balancing growth with brand identity has never been more pronounced. As businesses strive to expand their offerings…
