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Aampe by MoEngage CEO Paul Meinshausen on what marketing is for once agents run execution: same purpose, a rising baseline
Paul Meinshausen, CEO of Aampe by MoEngage, says marketing keeps its purpose when agents run execution, but customers now judge you against every experience.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for November 11, 2026: Peec AI finds 89% of marketers raised AI search spend, 24% can prove a return; Imprint raises $130M; Riskified IDs agents.
Martech news for November 9, 2026: Twilio finds 86% of firms and 51% of consumers rate AI service satisfactory; Attentive, PubMatic push agentic marketing.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Validity: Strategic Marketing Investment in 2027: Prioritizing AI for Revenue Growth and Resilience
alidity’s Winter 2026-2027 Marketer Survey, a recent survey of over 250 US-based marketers reveals that while investments are growing, particularly…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Hidden Cost of AI Marketing Is the Expertise Companies Stop Building
As AI takes over more bidding, budget allocation and campaign optimization, companies can remove hours of repetitive work. AI can also remove the critical experiences that build employee expertise. The savings appear immediately. The consequences for talent development may take years to become visible.
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