Expert Advice for Marketing Leaders on MarTech, AI, & CX
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One Amazing Thing About Tealium and Jev with Zack Wenthe and Sarah Smith
Real-time AI decisioning without the LLM bill: watch Tealium call Jev, an AI decision model, to pick the next best action after a cart abandonment.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for October 7, 2026: Gartner finds 34% of U.S. shoppers willing to use AI for gifts, Optimove reports 72%. Plus Shopware, Olyzon and…
Martech news for October 6, 2026: Amex finds 15% of U.S. consumers trust AI agents with high-value buys; Emplifi, Stensul and Typeform ship agent tools.
Martech news for October 5, 2026: InMobi finds 36% of U.S. storefronts ready for AI agent checkout and DoubleVerify adds ChatGPT Ads attribution measurement.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Riverbed: Agentic AI: High Ambition Meets Enterprise Readiness Gap in Autonomous IT Operations
The Riverbed Global Survey 2026 underscores that while the ambition for AI-driven autonomy is universal, readiness lags significantly. Success hinges…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: How to Make Your Rebrand Behave Differently, Not Just Look Different with Greg Heinz of Optimizely
Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Ads Can Buy Placement, But They Can’t Buy Belief with Doug Straton from Bazaarvoice
For most of this year the question in marketing leadership meetings has been some version…
Expert Mode: Why Your AI Investment Demands a Parallel Investment in Brand with Meghan Gendelman, CMO of B2B at Canva
In the race for speed, a critical and costly gap is opening up. While one…
Expert Mode: Influence Orchestration in the Age of the AI Shortlist
The B2B buying journey has always been a complex, multi-touch affair, but the last few…
Expert Mode: From Found to Cited: Navigating the New Frontier of AI Search
The most important visitor to your website may no longer be a prospective customer, but…
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