Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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One Amazing Thing About Klaviyo Composer with Gil Hsu
Want an AI agent that already knows your customer data? See how Klaviyo Composer audits your flows and builds campaigns — demoed by Gil Hsu.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it…
Three distinct forces landed simultaneously: the EU AI Act’s Article 50 transparency obligations became enforceable, Meta announced a dual move into cloud infrastructure and AI…
Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Oxylabs: Navigating the Tech Talent Paradox: Cloud Fluency and Specialized Skills Drive Enterprise Hiring Amidst Layoffs
To understand this shift, Oxylabs Research, Tech Layoffs Meet Hiring Surge: Inside the 850,000 Job Postings Reshaping American Tech Careers,…
More Industry News
Articles on MarTech, AI, & Customer Experience
Technical Expertise Means Nothing If Audiences Cannot Understand It
AI solved the problem of creating content. It also created a much bigger one: too much of it to understand,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak…
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The…
Expert Mode: Beyond the Endless Aisle with Dan Bennett and Alexandra Seaman from Furniture.com
The prevailing wisdom was that more choice was inherently better. But we’re starting to see…
Expert Mode: Closing the Gap Between Brand Promise and Sales Reality
The gap between what we train and what happens in the real world is a…
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