Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Twilio’s Vanessa Thompson on moving to a unified view of your customers
Specifically, we’ll cover: Why traditional funnel metrics can obscure true customer intent and what to focus on instead. The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. How context-aware AI is graduating from simple automation to becoming a core driver…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration,…
Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not…
Yesterday was a big day for marketing technology. While a single announcement didn’t necessarily overshadow the others, the unmistakable pattern across all of them: agentic…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Typeface: The AI Speed Paradox: Orchestrating Enterprise Marketing Velocity with Governance and Brand Trust
The Typeface Signal Report: The AI Speed Paradox (2026), reveals a significant disconnect: despite widespread AI adoption, marketing organizations are…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Modern Task Management Apps Help Managers Focus on Higher-Level Issues While Maintaining Worker Accountability
Managers are often involved in strategic decision-making for the whole company and other initiatives, like expansion. Juggling both the big…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny…
Expert Mode: Navigating the Shift to Autonomous AI in Marketing with Jamie Domenici from Klaviyo
We are moving toward a future where human-led strategy is handed off to agentic AI…
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book…
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