A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
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Expert Mode
Expert Mode: Navigating the Post-Dashboard Era in Customer Experience
The winds of change are sweeping through the landscape of customer experience (CX), carrying with…
Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive
The age of abundant data has arrived, yet many organizations find themselves drowning in information…
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
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More Articles on MarTech, AI, & Customer Experience
Disruption Without Publicity Isn’t Bold—It’s Brand Suicide
Innovation without visibility is invisible. That’s the harsh reality killing breakthrough companies across all industries. While brilliant brands focus on…
