Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
One Amazing Thing About Palmata with Taylor Wagner
Increasingly, consumers are using AI-based tools to discover products, services, and more. All things that used to be dominated by SEO, now need to be optimized for AI visibility. So how do you find out how and where you are showing up when these AI-based tools work…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Cloudflare shipped an AEO Visibility Dashboard August 6, 2026, Zefr launched Opti before YouTube’s bid change, and Wunderkind tied Cordial to identity data.
Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
YouGov: AI Brand Leadership and Momentum: Strategic Insights for Enterprise CX and Marketing
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum, provides timely insights into the evolving landscape of…
More Industry News
Articles on MarTech, AI, & Customer Experience
A Stale Feed Is an Invisible Product
This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode from Ai4: Why “No” Became the Expensive Answer, with Shawn Surber from Island
Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI…
Expert Mode: The Half-Life of Intent and the New Customer Relationship Playbook with Alexi Hatch, Acoustic
Alexi Hatch from Acoustic on customer intent and the new customer relationship playbook.
Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo
This disconnect between our internal operating models and external customer reality is more than just…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery…
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