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Fibr AI CEO Ankur Goyal on your website’s second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for October 9, 2026: ZoomInfo and Nectar ship MCP connectors, Hightouch acquires Strata, and sites deny 13.47% of AI bot requests in Q3…
Martech news for October 8, 2026: Channel V Media finds 7.7% of U.S. adults use agentic AI. Newegg adds Gemini checkout and MessageGears ships an…
Martech news for October 7, 2026: Gartner finds 34% of U.S. shoppers willing to use AI for gifts, Optimove reports 72%. Plus Shopware, Olyzon and…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Riverbed: Agentic AI: High Ambition Meets Enterprise Readiness Gap in Autonomous IT Operations
The Riverbed Global Survey 2026 underscores that while the ambition for AI-driven autonomy is universal, readiness lags significantly. Success hinges…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Infrastructure Decisions Behind Successful AI Transformation
Most conversations about AI transformation start with models and use cases. Fewer start with the hardware and systems underneath them.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Closing the Measurement Gap Between the Ad and the Aisle
We’ve poured billions into Retail Media Networks (RMN), shifting budgets from other channels in pursuit…
Expert Mode: The Architecture of the Modern Marketing Team with Pranav Dalal, CEO at Office Beacon
According to Pranav Dalal, CEO of Office Beacon, a company that has been at the…
Expert Mode: Ads Can Buy Placement, But They Can’t Buy Belief with Doug Straton from Bazaarvoice
For most of this year the question in marketing leadership meetings has been some version…
Expert Mode: Why Your AI Investment Demands a Parallel Investment in Brand with Meghan Gendelman, CMO of B2B at Canva
In the race for speed, a critical and costly gap is opening up. While one…
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