Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahea
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a…
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Latest Research
The more recent insights, trends, and stats to guide your work
The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility,…
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines…
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Upcoming Events
CRMC 2026
CRMC is the premier retail event of the year for Retail and Brand Marketers,…
PegaWorld 2026
Where the future of AI-led business will be built
WMF – We Make Future: The International Festival on AI & Digital Innovation
WMF is Europe’s largest festival dedicated to the future of technology and society. Taking…
Ai4 2026
At Ai4 2026, join thousands to explore real-world applications, breakthrough advancements, and proven best…
Salesforce Dreamforce
The agentic revolution continues September 15-17 in San Francisco. It’s three days of groundbreaking…
Hubspot Inbound 2026
INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
We Are Developers North America
The World’s Largest Event for Developers, AI Builders & Tech Leaders
Mid-Atlantic MarCom Summit
The Mid-Atlantic region’s largest marketing, advertising and communications summit.