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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Partner Relationship Management (PRM) System
Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Latest Research
The more recent insights, trends, and stats to guide your work
More Articles on MarTech, AI, & Customer Experience
How AI enhances targeted marketing strategies
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming how brands connect with consumers.…
