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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
Product Information Management (PIM)
Product Information Management (PIM) is the process and system for centralizing, standardizing, enriching, and…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Brit Starr
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Medallia
Medallia is a customer experience management (CEM) platform that captures customer feedback across various…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
More Articles on MarTech, AI, & Customer Experience
AI optimism enhances workplace capabilities
In an era defined by rapid technological advancement, the integration of artificial intelligence (AI) into the workplace has emerged as…
