Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
TransUnion’s Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it
TransUnion EVP Matt Spiegel on why only 13% of marketers have fully scaled AI: fragmented data, siloed teams, and ROI measured in time saved, not growth.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what…
Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech…
Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing
The Akeneo PX Pulse Survey, conducted by Dynata in August 2026 among 1,000 U.S. consumers, offers timely insights into these…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How to build a marketing team with AI coworkers
This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Moving CTV Beyond the Billboard Mindset with Allison Clark from AdRoll
For decades, the television was the undisputed king of brand advertising. The formula was simple,…
Expert Mode: Your Media Agent Can’t Pick Up the Phone with Richy Glassberg from SafeGuard Privacy
SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make…
Expert Mode: What a CMO Still Owns When the Assistant Writes the Answer, with Jamie Domenici from Klaviyo
Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer…
Expert Mode: The 2019 Page You Deleted Is Still Answering Your Customers, with Dominik Angerer from Storyblok
Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned.…
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