Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
System1’s Andrew Tindall on creative as an investment, not a line item: creativity plus media explains 60% of campaign outcomes
System1’s Andrew Tindall on The Creative Dividend: creativity plus media explains ~60% of campaign outcomes, the cost of dull, and how to make the case to a CFO.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Oct. 23, 2026 martech news: Cuttable finds 1 in 11 Meta ads returns 10x spend, EngageLab lets AI agents answer email replies, and Tec-Do ships Navos Pro.
Oct. 22, 2026 martech news: Kochava caps AI token spend, ThoughtSpot prices AgentSpot by outcome, and Disco pays merchants $3.50 per Shopify checkout offer.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
YouGov: AI’s Evolving Role in Black Friday and Cyber Monday 2026: A Strategic Imperative for Enterprise CX
According to YouGov’s Black Friday and Cyber Monday 2026 report, U.S. consumers are demonstrating a consistent appetite for BFCM sales,…
More Industry News
Articles on MarTech, AI, & Customer Experience
Bot Attacks Statistics 2026
Bad bot traffic, AKA the bots making targeted attacks, grew by 124% YoY between July 2025 and June 2026. With that traffic increase came a massive rise in the types of attacks they performed. Scraping, for example, increased by over 185.2% and accounted for 70.9% of bad bot traffic.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Upcoming Events
Powered by The Agile Brand Guide Calendar