Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
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More Articles on MarTech, AI, & Customer Experience
Transforming market research dynamics with AI
With data driving more decision-making, the landscape of market research is undergoing a transformative shift, largely fueled by advancements in…
