Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
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More Articles on MarTech, AI, & Customer Experience
Small changes that yield big results
In marketing, the pursuit of significant wins can sometimes overshadow the potential impact of small adjustments. The recent episode of…
