Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Product Roadmap
The product roadmap is a high-level visual representation of an organization’s product strategy over…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Warehouse Management System (WMS)
A Warehouse Management System (WMS) is a type of software application designed to support…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
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AI agents enhance marketing workflows
In the ever-evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged as a transformative force. The…
