A Guide to Marketing Technology and CX

Customer lifetime value (CLV) is a metric that measures the long-term value of a customer to a business. It takes into account the total revenue generated by a customer over their entire relationship with a company, as well as any associated costs.

Brand alignment drives customer trust. This is a focus of the podcast episode with Dharma Pachner, where he discusses the importance of brands delivering on their promises and aligning their values with their customers' expectations.

To attract and engage qualified candidates, organizations need to have an authentic message. It is important for companies to be forthright about their mission, goals, and the kind of people they work with. This transparency allows potential candidates to determine if the company is the right fit for them.

A philosophical shift is needed in how data is viewed and utilized, moving away from the idea of exploiting data towards a more transparent and mutually beneficial approach

Artificial Intelligence (AI) technology has had a significant impact on improving efficiency and productivity in various industries, and the cloud communications industry is no exception.

Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there is comfort in familiarity, and as someone who spends a lot of time in the area of marketing operations, there is efficiency when processes are repeated.

A privacy-first approach to healthcare marketing is crucial in today's digital landscape. With the increasing use of technology and data in marketing campaigns, healthcare organizations must prioritize patient privacy and data protection to comply with regulations and maintain patient trust.

Collaboration and diversity are key drivers of innovation in today's enterprise business landscape and need to be embraced by leaders throughout an organization to drive competitive success.