A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
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More Articles on MarTech, AI, & Customer Experience
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for…
